TL;DR
Samsung is set to release new foldable smartphones in July, aiming to beat Apple’s anticipated foldable launch. This move could shift competition in the foldable phone market.
Samsung has confirmed it will launch its next-generation foldable smartphones in July 2024, positioning itself ahead of Apple’s expected debut of a foldable device later this year. This strategic timing could give Samsung a competitive edge in the rapidly growing foldable phone market.
According to sources cited by Bloomberg, Samsung plans to unveil its new foldable models, likely successors to the Galaxy Z Fold and Z Flip series, in July. The move marks a significant step in the company’s ongoing push to dominate the foldable smartphone segment. While Samsung has not officially announced specific models or features, industry insiders suggest these devices will incorporate advanced hinge technology and improved durability.
Apple is widely expected to introduce its first foldable iPhone later in 2024, but no official details have been confirmed. The timing of Samsung’s release could allow it to capture early market share and set a benchmark ahead of Apple’s entry, which remains unconfirmed but highly anticipated within the tech industry.
Why Samsung’s July Launch Could Shift Market Dynamics
This development is significant because it positions Samsung as the first major player to release a foldable smartphone in 2024, potentially gaining a competitive advantage over Apple. Early market entry could influence consumer perception, sales, and brand dominance in the foldable segment. If Samsung’s new models are well-received, they may set the standard for foldable phones, pressuring Apple to accelerate its own plans. The move underscores the growing importance of foldable technology as a mainstream mobile option, impacting the strategies of other manufacturers as well.
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Recent Trends and Industry Expectations for Foldable Phones
Samsung has been a pioneer in foldable smartphones since launching the Galaxy Z Fold and Z Flip series in 2019. Over the past few years, the company has continuously improved foldable technology, emphasizing durability, screen quality, and design innovation. The global foldable market is expected to grow significantly, driven by consumer interest in larger displays and innovative form factors.
Meanwhile, Apple has long been rumored to be developing its own foldable device, but the company has not officially confirmed any plans. Industry analysts suggest Apple might introduce a foldable iPhone later in 2024 or 2025, but the exact timing remains uncertain. The upcoming Samsung launch in July could influence Apple’s timeline and strategy, as the company may aim to respond swiftly if the market shows strong consumer demand.
“Samsung is planning to unveil its new foldable phones in July, aiming to stay ahead of Apple’s anticipated foldable device.”
— Bloomberg sources
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Unconfirmed Details About Apple’s Foldable Launch Timeline
It is not yet clear when Apple will officially announce or release its foldable iPhone, with no confirmed date from the company. While industry rumors suggest a launch later in 2024, specifics remain unverified, and Apple’s exact plans are still under wraps. The success of Samsung’s July release may influence Apple’s timing, but this remains speculative.

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Next Steps in Foldable Market Competition
Samsung is expected to officially announce its new foldable models in the coming weeks, with a launch scheduled for July. Industry observers will closely watch consumer reception and reviews to gauge market impact. Meanwhile, rumors and leaks about Apple’s foldable device continue to circulate, with a potential announcement possibly following Samsung’s release. The competitive landscape in foldable smartphones is likely to intensify as both companies position themselves for market leadership.
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Key Questions
What specific models will Samsung launch in July?
Details about the specific models are not yet confirmed, but industry sources suggest they will be successors to the Galaxy Z Fold and Z Flip series, with improvements in durability and hinge technology.
Will Samsung’s new foldables be available worldwide?
While Samsung typically releases new devices globally, availability may vary by region. Official details are expected closer to the launch date.
If well-received, Samsung’s early launch could help it capture significant market share, especially before Apple’s foldable device enters the market.
When is Apple expected to launch its foldable iPhone?
There is no official confirmation, but industry rumors suggest Apple might introduce a foldable iPhone later in 2024 or in 2025.
What features are expected in Samsung’s new foldables?
While specifics are not confirmed, industry insiders anticipate enhancements in hinge durability, screen technology, and overall design.
Source: google-trends