Samsung to Get Jump on Apple’s First Foldable With New Phones in July

TL;DR

Samsung will launch new foldable smartphones in July, positioning itself to beat Apple’s upcoming foldable. The move could reshape the competitive landscape in premium mobile devices.

Samsung plans to release new foldable smartphones in July 2024, positioning itself ahead of Apple’s anticipated first foldable device. This move is confirmed by industry reports and aims to capture early market share in the rapidly growing foldable segment, which could have significant implications for the smartphone industry.

According to Bloomberg, Samsung is preparing to launch its next-generation foldable phones in July, making it the first major manufacturer to do so this year. The new devices are expected to feature improvements in durability, screen size, and user experience, although specific specifications have not yet been officially confirmed. The timing suggests Samsung aims to capitalize on the growing consumer interest in foldable technology and potentially beat Apple’s first foldable to market, which is still under development. Industry insiders indicate that Samsung’s move could influence pricing strategies and market positioning for foldables moving forward.
At a glance
breakingWhen: announced July 2024, with release expec…
The developmentSamsung is scheduled to release new foldable phones in July, aiming to preempt Apple’s entry into the foldable market.

Impact of Samsung’s Early Foldable Launch on Industry Competition

This development matters because Samsung’s early launch could reshape the competitive landscape in the premium smartphone market. By releasing foldable devices ahead of Apple, Samsung may secure a first-mover advantage, attract early adopters, and influence consumer perceptions of foldable technology. The move could also pressure Apple to accelerate its own foldable plans or adjust its product strategy to remain competitive. Overall, this shift could accelerate the adoption of foldable phones and impact market dynamics in the coming months.
Samsung Galaxy Z Fold 5 5G US Version, 512GB, ICY Blue - Unlocked (Renewed)

Samsung Galaxy Z Fold 5 5G US Version, 512GB, ICY Blue – Unlocked (Renewed)

Versatile Camera System: High-quality photography with multiple lenses and modes.

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Recent Trends and Industry Moves in Foldable Smartphones

Samsung has been a pioneer in foldable smartphone technology since 2019, with its Galaxy Z Fold and Z Flip series. The company has continuously improved its foldable designs, gaining a significant share of the early market. Meanwhile, Apple has been notably cautious, with ongoing rumors about its own foldable device, but no official launch date announced. Industry analysts suggest that Samsung’s upcoming release aims to solidify its leadership position and set a benchmark ahead of Apple’s entry. The competition in foldables is intensifying, with other manufacturers also exploring flexible displays and innovative form factors.

“Samsung is preparing to launch its next-generation foldable phones in July, aiming to stay ahead of Apple’s anticipated entry into the foldable market.”

— Bloomberg

Samsung Galaxy Z Flip 6 AI Cell Phone, 256GB Unlocked Android Smartphone, US, 2024, Silver Shadow (Renewed)

Samsung Galaxy Z Flip 6 AI Cell Phone, 256GB Unlocked Android Smartphone, US, 2024, Silver Shadow (Renewed)

Offers a 6.7″ Dynamic AMOLED 2X folding main display with a 1–120 Hz adaptive refresh rate, giving you…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Unconfirmed Details About the Specific Features of the New Devices

It is not yet clear what specific features, specifications, or price points Samsung’s new foldable phones will have. Samsung has not officially announced detailed specs, and reports are based on industry leaks and rumors. The exact release date within July and the regional availability are also still unconfirmed.
JSAUX Cell Phone Stand, Foldable Aluminum Adjustable Phone Holder for Desk Portable Travel Essentials Office Accessories for iPhone 17 16 15 14 13 Pro Max Samsung S25 S24 S23 Ultra Kindle-Gray

JSAUX Cell Phone Stand, Foldable Aluminum Adjustable Phone Holder for Desk Portable Travel Essentials Office Accessories for iPhone 17 16 15 14 13 Pro Max Samsung S25 S24 S23 Ultra Kindle-Gray

Wide Compatibility: JSAUX fold-flat phone stand is compatible with 4–8 inch smartphones and tablets, including iPhone 17/16/15/14/13/12/11 series…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Next Steps for Samsung and Industry Expectations

Samsung is expected to officially announce the new foldable phones closer to their launch date in July. Industry analysts will be watching for details on specifications, pricing, and regional rollout. Meanwhile, Apple’s plans for its foldable device remain unconfirmed, but market observers anticipate a potential announcement or launch in the near future, possibly later in 2024.
Fotbor [2 Pack] for Samsung Galaxy Z Fold 5 Screen Protectors Flexible Soft Inner Screen EPU Protective Film Full Coverage Clear Bubble-Free Case Friendly Screen Protector for Galaxy Z Fold 5, 7.6-Inch

Fotbor [2 Pack] for Samsung Galaxy Z Fold 5 Screen Protectors Flexible Soft Inner Screen EPU Protective Film Full Coverage Clear Bubble-Free Case Friendly Screen Protector for Galaxy Z Fold 5, 7.6-Inch

【For Samsung Galaxy Z Fold 5】: Specifically designed for Galaxy Z Fold 5 5G 2023, please check with…

As an affiliate, we earn on qualifying purchases.

As an affiliate, we earn on qualifying purchases.

Key Questions

When will Samsung’s new foldable phones be released?

Samsung is expected to launch its new foldable smartphones in July 2024. The exact date within the month has not yet been officially announced.

How will Samsung’s launch affect Apple’s plans?

Samsung’s early release could give it a first-mover advantage, potentially influencing consumer perceptions and market share. Apple’s foldable device is still under development, with no confirmed release date, but the competition is expected to intensify.

What features are expected in Samsung’s new foldable phones?

Specific features have not been officially confirmed. Industry reports suggest improvements in durability, screen size, and user experience, but details remain unverified.

Will the new Samsung foldables be available worldwide?

Availability details are still unclear. Samsung typically launches in key markets first, with broader rollout later, but exact regions for this release are not yet confirmed.

Could this delay or accelerate Apple’s foldable launch?

If Samsung’s launch is successful and well-received, it could pressure Apple to accelerate its own plans. Conversely, Apple might wait to see how the market responds before announcing its device.

Source: google-trends

You May Also Like

Grand Theft Auto VI Pre-Orders Begin on June 25

Rockstar Games announces pre-order availability for Grand Theft Auto VI beginning June 25, marking a key step toward the game’s release.

The Bubble Is Not in Valuations: It’s in the Productivity Gap

Analysis of the disconnect between AI expectations and measurable productivity gains reveals a structural bubble, not just asset valuations, with implications for markets and strategies.

Portfolio. The synthesis.

A comprehensive analysis reveals six institutional responses to Europe’s sovereign AI challenge, emphasizing a portfolio approach ahead of August 2026 enforcement.

Fable 5 Is Back. GPT-5.6 Is Next. And Anthropic Reportedly Already Has Something Stronger.

Anthropic restores Fable 5 after government blackout; OpenAI previews GPT-5.6, and rumors suggest a more powerful model exists behind the scenes.